Ample Couture Is Making Confidence The New Fashion Statement

By Lara Kramer  •  23 Nov 2024 in Sponsored

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Picture a world where your wardrobe doesn’t just make you look good but empowers you to feel like your most confident, authentic self…

That’s the heart of Ample Couture, a fashion brand born from one woman’s determination to change how Malaysians experience style. It all started when Yan, now the brand’s visionary Fashion Director, grew frustrated with the cookie-cutter fashion scene in Malaysia. She longed for pieces that made her feel different, bold, and uniquely herself.

So, instead of settling, she took a leap—sourcing standout outfits from overseas to share with her close friends. What began as a simple mission to feel good in her clothes has since evolved into a flourishing brand, co-founded with her husband, Roy Choy, who handles the strategic side as CEO.

From those early days of personal styling experiments to becoming a fashion empire, Ample Couture has been on a journey of growth, creativity, and community.

Over twelve years, this homegrown brand has transformed from a small team to a robust workforce of nearly 50, serving style enthusiasts across Malaysia and Singapore. It started by dominating the online space, offering everything from trendsetting outfits and statement accessories to beauty and wellness products that cater to a whole lifestyle.

Now, 2024 brings a new era for Ample Couture with the opening of its first physical store at Trion KL—a vibrant, buzzing location where fashion meets experience. Spanning 1,334 square feet, this chic space is designed to offer more than just clothes on hangers.

It’s a celebration of personal style, with fashion options ranging from effortlessly cool streetwear to polished office attire and romantic weekend looks. Every piece here isn’t just about what you wear; it’s about how you feel.

But Ample Couture isn’t stopping at just fashion…

The brand is on a mission to make fashion dreams come true for everyone. Enter the Ample Couture Spirit (ACS) programme—a revolutionary platform for budding designers to bring their visions to life.

Imagine being able to create, collaborate, and earn from your designs without the stress of production costs or financial risk! This is a space where your creativity shines, where ideas flow, and where you get to see your work transform into reality.

Here’s how ACS works:

• Showcase Your Creativity: Share your designs with fashion lovers and get the spotlight you deserve.
• Collaborate on Designs: Join forces with other creatives, brainstorm, and elevate each other’s visions.
• Save on Costs: Focus on your ideas, not your budget. Ample Couture has the production side covered.
• No Fixed Costs: It’s all about your passion and potential, without upfront financial pressure.
• Earn Profits: Reap the rewards of your creativity whenever your designs sell.

This year, Ample Couture’s commitment to redefining fashion and supporting creativity takes centre stage with their second annual fashion show.

On 1 December, at 3 p.m. in the MDMT Ballroom, the runway will come alive with Ample Couture’s latest designs. Expect a glamorous, high-energy showcase featuring models trained by the iconic Amber Chia and her team, with expert makeup and hairstyling from One Hair Academy to complete the look.

TLDR; Ample Couture is here to make fashion an experience—helping you discover your style, embrace your confidence, and feel your best. It’s way more than just clothing; it’s a journey to self-expression.

Ready to be part of it? Visit Ample Couture now to kick off your style adventure.

And if you’re curious about the excitement of last year’s show, you can relive it here. Plus, get a virtual peek at the beautiful new Trion KL store here!