XTRA XSTAR’s Digital Talent Hunt: Is Malaysia’s Next Big Music Star On TikTok?

By Lara Kramer  •  29 Aug 2024 in Sponsored

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In a bold move to discover Malaysia’s next music sensation, XTRA, a leading entertainment portal, has launched ‘XTRA XSTAR,’ a cutting-edge digital talent search campaign.

This initiative is set to revolutionise the way budding artists are discovered, tapping into the vast potential of social media to unearth raw talent from every corner of the country!

‘XTRA XSTAR’ isn’t much more than just another talent show – it’s a dynamic platform that merges the power of digital innovation with the universal love of music.

In an era where a single viral video can catapult someone to stardom, this campaign offers a golden ticket to anyone with a voice and a dream, regardless of age, race, or location.

Muhammad Kamaruddin Mohd Razal, the mastermind behind the campaign and XTRA’s Chief Editor, shared his excitement about this groundbreaking search.

“XTRA XSTAR is more than just a competition. It’s a movement. We’re giving every aspiring singer in Malaysia a shot at fame, using the power of platforms like TikTok to showcase their creativity and vocal prowess in ways we’ve never seen before,” he said.

The competition is refreshingly open to everyone. Whether you’re a teenager belting out tunes in your bedroom or a seasoned performer looking for a break, all you need is a TikTok account and a dream.

Beginning 2 September 2024, participants can upload their singing videos, making sure to include the hashtag #XTRAXSTAR2024, and voilà – they’re in the running!

From these submissions, 20 standout participants will be handpicked by a panel of music industry heavyweights and celebrity judges.

These lucky few will advance to the Top 20 round, where public voting on XTRA’s website will determine who makes it to the coveted final stage.

The grand finale promises to be a high-stakes showdown, streamed live on XTRA’s TikTok account, where the top 5 participants will battle it out for the ultimate prize – a recording and management contract with Alternate Records & Talents.

But the rewards don’t stop there! The winner will also gain unparalleled media exposure, including exclusive interviews and extensive coverage across Media Prima’s platforms, setting the stage for a promising music career.

XTRA XSTAR is poised to become a game-changer in the local music industry, creating a platform where undiscovered talents can shine and make their mark.

For those eager to be part of this thrilling journey or to support their favourite contestants, all details can be found on the official XTRA website.

Also, stay connected with the latest updates and behind-the-scenes action by following XTRA on TikTok, Instagram, Facebook, and X!