Make Good, Do Good: Sustainable Fashion Brand ‘Anothersole’ Launches in KL

By Dale B  •  06 Dec 2023 in News

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This past weekend has seen a ton of people flocking to the newest mall in Kuala Lumpur, The Exchange TRX. One of the flagship stores there is the Japanese luxury department store, Seibu, which carries the Singapore brand, Anothersole. 

Making their Malaysian physical debut in The Exchange TRX’s Seibu, Anothersole is already a global pioneer of timeless, sophisticated, and high-quality goods. 

With an online retail presence in 50 countries and more than 200,000 pairs of shoes sold since their inception in 2016,  the brand creates everyday essentials for discerning and modern professionals on the go.

Anothersole’s Malaysian store features their signature Anytime lace-up leather flats and their ANEW Mini bags, which are available in a wide range of styles and colours to match perfectly with any outfit or occasion. 

“We are thrilled to launch Anothersole’s physical presence in Malaysia’s luxury footwear and accessories market,” said Founder Of Anothersole, Benny Chee. 

“We believe there’s tremendous potential for us in not only introducing our sustainable, comfy products to Malaysians in person, but also in spreading our dedication to ‘Make Good, Do Good’ across the Causeway as well,”

What sets Anothersole apart is their dedication to style and sustainability, with their focus on being a socially conscious lifestyle brand reflected throughout all aspects of the company. 

In their product range alone, they use leather sourced from certified, responsible tanneries and recycled, repurposed polyethene tetraphyte (rPET), with their newly improved ergonomic, earth-friendly footbeds also using bio-based ethylene vinyl acetate (EVA).

As part of their intention to “Make Good, Do Good”, they are currently involved in a multitude of social initiatives. This includes the #Buy1Feed1 programme, which commits 10% of their profits to carefully selected children’s charities around the world. 

All in all, Anothersole is striving to become Malaysia’s next new staple luxury lifestyle brand, with more product releases lined up soon. The brand is also running their annual birthday promotion, with a 40% off deal starting from now until 31 December 2023.