Puma Fast & Furious 4 Bash Revs Up

By Muna Noor  •  13 Apr 2009 in News

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With the rain barely dried on Sepang’s race course tarmac and the Puma Furio party Report only just jettisoned into the intraweb right here on JUICEonline, Puma is already way ahead of the other cats in extending their Spring/Summer 09 Motorsports campaign with their Fast & Furious 4 campaign. A major bash is being planned at The Curve for 13 May and it’s gonna be one heck of a ride! 

Puma’s Fast & Furious 4 – Urban Racer campaign will climax in a gargantuan street party at The Curve and Laundry Bar on 13 May. Prepare to wear ear plugs cause the engines are gonna be gunning loud as scenes from the Fast & Furious franchise are re-enacted by local drivers and drifters. 

Besides all that vroom power, there’ll be a fashion show, live hip hop performances, breakdancers, skateboarders, tattoo artists, graff art, and Puma ambassador DJ Daryl B on the consoles, plus an exclusive 1 1/2 hour screening of The Making of Fast & Furious 4.

As a prelude to the high-octane hijinks, Puma will be running the Puma “Skin Ur Racer” contest from 8 April to 3 May on Hitz.FM radio. Drift and urban racers will be invited to re-design their cars based on a Puma shoe model and could win up to RM4000, exclusive Puma merchandise and, wait for it …  a trip for 2 to the Ferrari Factory in Maranello, Italy! Whoa!

All contestants will be required to upload pictures of their re-designed cars onto the Hitz.FM website for final selection. The shortlisted top 10 cars will be displayed at The Curve on 13 May and prizes will be awarded at the event.