Roll out the red carpet, it’s Guinness’ 250th anniversary! Yes, everyone’s favourite black beer is turning 2 and a half centuries old this year and since it’s not everyday that you turn 250, expect loads of live music and entertainment from some of the world’s biggest names including the Black Eyed Peas, David Holmes; rising stars such as Estelle, Kasabian, The Wombats and The Enemy and legendary acts such as Soul II Soul and The Undertones – with further artists to be announced.
The announcement was made last Wednesday (13 May) and celebrations will run from now onwards, peaking on ‘Arthur’s Day’ on 24 September 2009. This remarkable day honours Arthur Guinness, the man who signed the 9,000 year lease on the St James’ Gate brewery in 1759 and whose legacy gave the world Guinness beer. One of the most historic buildings in the St James’ Gate brewery, Hop Store 13, will be converted into a live music studio for Arthur’s Day for over 2,000 special guests from around the world, who will enjoy performances from global Artists.
The celebrations will take place in Dublin, the spiritual home of Guinness, and around the world in cities including New York, Lagos, YaoundÃ© and Kuala Lumpur.