We know a lot of you are feeling a tad sad with the cancellation of the Future Music Festival Asia’s Day 3, and with that, the chance to sing along to Pharrell Williams’ Happy. Don’t worry, we are here to make you happy once again with the world-renowned musician and music producer’s collaboration with UNIQLO.
As the spokesperson for the SS14 collection of UNIQLO’s UT T-shirt brand, Pharrell’s happy face will be splashed all over the collection’s fresh new ‘The New Model T’ campaign, in celebration of its 12 years of t-shirts with authentic pop style. As part of the UT collection, Pharrell’s creative collective, i am OTHER will include T-shirts and caps available for both men and women, which will be available at all UNIQLO outlets in 14 countries and regions around the world.
Under the stern eye of newly hired creative director and street fashion icon NIGO, the UT SS14 collection will feature approximately 30 themes of carefully selected t-shirt graphic designs, which include new collaborations, a variety of colours and patterns for men, women, and kids, all revised and made to the body of the shirts themselves.
The UNIQLO UT SS14 collection will be available at all UNIQLO stores nationwide from early May ’14.