Tommy Hilfiger – LOUD Fragrance For Him and Her

In collaboration with two young perfumers, an unbelievably hip packaging designer, a painfully cool photographer and an upcoming filmmaker, Tommy Hilfiger brings us a new scent and sound. Meet LOUD, the new fragrances that apparently smells like a passion for style and an obsession with music.

For Her is like a love song amped on adrenaline with an explosive rock and roll rose -  which apparently is a mix of Patchouli mashed with a whisper of rose.

For Him is said to be like a distorted guitar riff that echoes and reverberates. Put simply, it is scent remixed through a creative collaboration with some of the best talent in music, fragrance and film.

Together with a packaging that’s inspired by the look of vinyl records and an ad campaign sound from The Ting Tings, rock and roll doesn’t have to smell like sweat and beer anymore!

LOUD fragrances and body products will be available at authorized Tommy Hilfiger Fragrance counters nationwide from 1st January 2011. For more info, log on to http://uk.tommy.com/getLoud.