The concept behind 17A Select Store is not foreign to our region, with Japan pioneering the approach and Bangkok, Hong Kong, and Jakarta following suit, picking up the trend. By definition, it’s an edited retail space, where there is a lack of focus on only one brand or retail item, but a curation of ideas and designers by the owners instead.
Cue Irman Hilmi and his partner Adeline, both from corporate branding and advertising backgrounds. Having worked together in their white collar industry and on other creative projects, their similar taste in design and aesthetics was uncanny. Irman and Adeline decided to take their individual projects – The Off-Day and Snackfood respectively – and compile their ideas into one retail space. Voila, 17A Select Store.
Even on working days.
The Off-Day is the name given to the fashion counterpart of 17A Select Store. Irman Hilmi, the inaugural JUICE Alpha Hipster, wanted to bring clothing brands that were not available to not only our country, but the entire region, and bring it to the heart of independent fashion and design businesses in KL (read: Telawi Streets). They currently feature international brands such as Supreme, JUNGMAVEN, Beloved Shirts and are planning to bring down Eastpak, Schutt NYC, Retaw, and Norse Products.
In a more insightful cause, Irman wanted to create the space for our own homegrown premium designers and brands to carry their product. Irman gave props to the young entrepreneurs who walked the infamous walk and currently boast their own production line and have quality resources. These are the same young upstarts whose products – accessories from Field Trip’s craft of handmade wallets and quality denim from CheeseDenim and Ceremony Fine Wear – are available at the boutique.
Currently, after working successfully with CheeseDenim to create CheeseDenim x The Off-Day jeans, there has been talk of collaborations between The Off-Day and brands such as TomRich Shoes and Shuren Projects to create more in-house products. If anything, we’re excited to see what ‘curators’ themselves can bring to the already saturated fashion scene in KL.
What happens when you have vintage flair, quirkiness, and fun all balled up in a (actually, half) retail space? Snackfood happens. The list of items in the collection of varied thingamajigs is endless; from an original wooden gumball machine to standalone globes, reinvented tables and chairs, vinyl, posters and (perfectly functional) typewriters. Owner Adeline impressed us with her eye for retro and talent in restoring furniture and collectibles. JUICE’s Snackfood favourite is a neat corner that featured original posters and film photographs of Bruce Lee, procured by Adeline herself on her travels.
The slightly more conventional items for sale at Snackfood began as a personal hobby. Adeline’s penchant for collecting home décor trinkets and stationery progressed into what it is now an array of designer diaries, Archie Grand notebooks, and niche magazines such as Kinfolk and Cereal that are now up for sale – some of which are difficult to purchase in Malaysia.
As a whole, Snackfood pays homage to our childhood days where simple joys take centre stage along with retro home furnishing, designer goods, and a curation of art, history, and travel. Adeline added that Snackfood is essentially a “collector of happy things.” We couldn’t agree more.
The best thing about 17A Select Store is that you wouldn’t think it was two separate ideas that came together perfectly. The chemistry in the working relationship between Adeline and Irman, even though having their differing standards in aesthetics, coalesced into a little upper middle-class store that could.
17A Select Store carries;
CHEESE DENIM WORKS
CEREMONY FINE WEAR
FIELD TRIP (leather stuff)
DAFT GOODS (accessories curated by Deanna Ibrahim)
SHINER GOLD (Pomade)
FUNKO (Bobble heads)
HALCYON CLASSIC PARTS (Goggles)
LINUS BIKES (urban bikes)
KEEL’S SIMPLE DIARY