Images Shermin T.
JUICE has followed The Covert Collective‘s growth since it first began operations in 2015. After focusing on unisex t-shirts for a year, the streetwear brand has taken the next step in creating a line dedicated to womenswear. Its debut collection for this line is entitled ‘Wildrose’ – a flower that historically was used to represent life. These days we leave it to contouring and beats to “give us life” but we digress… ‘Wildrose’ includes seven pieces ranging from tops to dresses; the style of its prints is in similar fashion to The Covert Collective’s previous designs (think heavily Americana-inspired graphics), making for a rather playful collection for females.
Browse through its editorial below:
Shop ‘Wildrose’ here.