Stella McCartney AW09

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The good people at Adidas remind us of Anthony Robbins. Tall, good looking, motivational. You just gotta give the 60 year old brand credit for getting our ass up off the couch. Because when JUICE saw Stella McCartney and Adidas’ newest AW09 Collection, we just had to take up a sports. Even if like this chick here, the sport is “standing on a rock and looking sideways”.

The award winning collection by Stella McCartney enters its latest season by continuing to re-define and challenge traditional sportswear, proving yet again that it is still the only range available for women that is a true fusion of performance and style. Never mind the cutting-edge Adidas technologies blah blah blah. Adidas got that in a hefty bag. For you environment lovers, Stella is the go-to girl. All pieces are made from 100% organically grown cotton and footwear is made using sustainable materials.

For fashonistas we gott say you dont need to be an athelete to get this stuff. It’s off the rails! (Har! Har!) Each piece has Stella’s attention to detail, a bold colour palette, stunning graphics and high-shine for an extra glamorous kick. This season’s range features sleek, tight and sexy silhouettes. Highlights in the best-selling Running range include dynamic hot zest colour pops with high shine fabrics, feminine pleating and striking star shaped embossed fabric details. Also this season, the Running collection features a must-have Pack Away Jacket made from 100% recycled polyester and technical footwear. We likey.

The Adidas by Stella McCartney collection is part of the Adidas Better Place Program. To be included within the Better Place Program, the materials must come from a sustainable source, be produced without dangerous chemicals, and be manufactured under the highest workplace standards with waste and energy management systems in place. The Adidas Stella McCartney FW09 also offers new styles in Tennis, Golf, Cover Ups and Gym Studio, Gym Yoga, Gym Dance alongside the new Pre-Summer Cruise collection.

The Adidas Stella McCartney AW09 collection hits stores on August 2009 at Adidas Performance stores and selected retail outlets.