The world is a mean place. It’s a dog-eat-dog world where models can be dropped by brands quicker than the seasons change for younger, fresher, newer faces, and it is no different for London’s cosmetics brand Rimmel. Move over Kate Moss, Sophie Ellis-Bextor is taking over, and although they are only 5 years apart, it’s no wonder why the big guys at Rimmel made this move. Sophie’s face is flawless, she’s gorgeous, and men and women equally find her hawt, hawt, hawt!
It was said the bosses were impressed by her secret screen tests, so much so that Sophie Ellis-Bextor is set to appear in her first ad campaign this summer. ‘Sophie was the obvious choice. She is sexy and savvy with flawless skin and bags of attitude. She’s admired by young girls, she’s a yummy mummy and men think she’s gorgeous.’ said a spokesperson from Rimmel. Do know though, that Kate Moss hasn’t been dropped by the cosmetics label. ‘Kate will remain the face of the brand along with a larger scope of models who reach a broader range of markets.’ JUICE thinks that is another way of saying Kate’s reached another age category.
Rimmel would like you to ponder the question “What do you love about lipstick?”. Colour, obviously. But when you are standing at the beauty counter, thinking over your choices, it is worth remembering that it’s not the colour you choose. Everything depends on the condition of your lips. That is where Rimmel London comes in to introduce their latest product, Moisture Renew Lipstick. Rimmel understands that to-die-for colour and well cared lips go hand in hand. Moisture Renew Lipstick incorporates a unique blend of 3 super” moisturisers – polypeptides, hyaluronic acid and natural collagen. And if those chemicals ain’t enough to keep your lips hydrated, Rimmel’s newest lipstick has vitamin A, C, and E, anti-oxidant complex and SPF20 sunscreen to protect your lips and maintain its condition over time.
There are 13 shades of Moisture Renew Lipstick with names like Diva Red, Glamorous Pink and Rose Passion. Watch out for Sophie Ellis-Bextor wearing Rose Passion.
Moisture Renew Lipstick is priced at RM26.90 and will be available at selected Watson’s store and Parkson departmental stores. For more information, visit www.rimmellondon.com