JUICE loves menswear that is so appealing that even girls want to grab some as their own. A good example is Sifr. A label from Singapore it was started by Parson’s School of Design graduate Suraj Melwani and Chris John Fussner, a Communications grad from Boston University.

Sifr’s shirts and trousers come in mostly neutral colours, making each item a must-have staple in every guy’s wardrobe. Rather than only focus on how its products look, Sifr’s strength and quality lie in the intricacy of its creations.

Sifr is available at selected stores in Singapore, Indonesia and the Philippines, and also through

Images Sifr