Sienna Miller x Boss Orange
Ever fancied smelling Sienna Miller? Ok, too creepy. How about smelling of Sienna Miller? Well, now you can as Boss Fragrances has signed actress Sienna Miller as the face of its new female fragrance, Boss Orange. Sienna’s free-spirited persona and authentic personal style make her an intuitive fit with the Boss Orange brand, and the natural choice to represent its first signature fragrance.
“We’re thrilled to be working with Sienna Miller as ambassador for the Boss Orange signature fragrance as she truly embodies the spirit of the brand. Sienna exudes a modern femininity, which she expresses through her own unique, personal vision. She is a liberated soul – light-hearted, spontaneous and passionate – and she quite simply wears her heart on her sleeve, which captures the spirit of this new fragrance perfectly” said Thomas Burkhardt, Global Marketing Director for Hugo Boss Fragrances.
Miller will be featured in print and TV advertising for the campaign. “I’m very excited to be working with BOSS Orange…” commented Sienna, “The fragrance is beautiful – musky, sweet and sexy. The general mood of the advertising is relaxed and light-hearted. There’s a casual yet energetic atmosphere with lots of running around and laughing – my idea of heaven.”
Boss Orange was launched on June 2009. For more info, log on to www.hugoboss.com. Check out the making of Sienna Miller and Boss Orange below.
[youtube]http://www.youtube.com/watch?v=gWJyqBnU84Y[/youtube]
