Akin to a classic song, Ray-Ban is no stranger to reinterpretation themselves. Wayfarers 1st gained popularity in the 60s and suddenly made a comeback mid 2000s, being worn by everyone from hipsters to celebs and musicians. And when fake Wayfarers started popping out in the market, you know its status has gone iconic.
The latest Ray-Bans to follow suit is the 50s dancehall classic Clubmaster – reissued for the present in 8 bright colours on top of the classic black and tortoiseshell version. Updated in exciting colours (red, white, green, blue, beige, brown, grey and violet) you will definitely see it becoming a huge trend in the distant future. Clubmaster as Ray-Ban explains is the answer to our current youth obsessed with new music yet currently looking to the past for inspiration.
Ray-Ban has always been known for their deep and ongoing connection with music. To celebrate the relaunch of the Clubmaster, Ray-Ban teamed up with top talents in the music industry to create an exciting and unique project. By pairing current artists with classic 50s tracks these featured musicians lay down their own interpretation of their favourite 50s song – all documented by legendary music and fashion photographer Dean Chalkley. Artists like Black Kids, Ipso Facto, White Williams, Young Knives, Ladyhawke and New Pants took to the studio to record their chosen 50s cover song. Ray-Ban and these musicians also celebrated by holding 3 music concerts in New York, Beijing and Milan over the course of 2009.