Puma x Yves Béhar

Puma who have collaborated with Yves Behar of Fuse Project to create the ‘bye bye shoe box, hello clever little bag’, an environmental project that could literally change how we see a shoe box. Nifty!

Image Designboom

By using the ‘clever little bag’ Puma could reduce the amount of cardboard used by 65% – a pretty damn good result for our environment.

The ‘clever little bag’ consists of only a cardboard structure and a reusable bag eliminating the need of adding tissue paper and printing. Check out Puma’s Youtube video to find out how much this clever little thing saves.



For more info, log on to www.fuseproject.com.