It’s common knowledge that JUICE hold PHDs’ when it comes to fun, so when Puma created a campaign dedicated to people like us we just had to participate. The Puma Social campaign champions the little victories in life. We are the “after hours athlete” trawling the streets at night with friends, playing beer pong or foosball – with a drink in hand, of course. And what better way to celebrate our victories than at the Puma Social Club Tour kick off party?
Each “athlete” received a card at the door to collect stamps for the “Who’s got the most balls” contest where if you collect the most stamps when you participate or win in games, you could see yourself winning a brand new Puma wardrobe. In true JUICE fashion, as soon as we arrived and got our drinks at the bar, we ran up to the ping pong table – the first game we set our eyes on inside Palate Palette. If you saw a girl failing miserably at ping pong while guzzling down beer (and what’s left of my pride) then hello there, nice to have met you.
The party was about to begin upstairs and JUICE DJ Anowl 2008 winner was behind the decks playing some sick dubstep tunes. We think we heard Chase & Status’ remix of Nneka’s ‘Heartbeat’ somewhere in the mix. Salute! The emcees got the party started on a high note when they opened the floor for the Puma Social Stars challenge where us regular after hour athletes got a chance to play ping pong with Puma’s superstar bunch of ambassadors like James Baum and Anowl for bonus points.
After hour athletes of all kinds were scrambling to the foosball and ping pong tables to collect the most points in their card while James Baum took to the stage and performed his latest r&b tracks. It was time to announce some winners before ending the night and ‘Best Dressed’ and the winner with most balls were called out. What an awesome way to start a weekend! We give our thumbs up to Puma’s amazing global campaign. JUICE has never felt so rewarded at what we do best.
Puma Social Club Tour Kick Off party was held @ Palate Palette on 11 March 2011. For more pix, check out our Gallery!