Starting out in 2006, PopRina was the vision of Ell and Keri. Ell had her beginnings sewing baju kurung for Barbie dolls, while Keri developed a yen for altering items of clothing that came her way. PopRina thus merged the pair’s talents, mixing and matching silhouettes from the past decade with a young trashy vibrant attitude. Their label was able to create functional pieces that fit perfectly into the Malaysian wardrobe even as it looked towards fashion icons like Ida No, Roison Murphy, Madonna, Kim Gordon, Jane Birkin, Gwen Stefani and Kate Moss for inspiration.
Priced at RM25 to RM40 per item and limited editions items at RM50 onwards, PopRina are a snap to own and are available from Osixnine, The Super Sunday Concept Store, Push Skate Shop and through her Kota Kinabalu distributor friends.
E-mail the girls at email@example.com for inquiries or orders. You can also check out www.myspace.com/_poprina for updates.
This report was published in the November issue of JUICE.