ObyO David Beckham by James Bond Preview @ 10 Corso Como, Milan

Male style icon and fotballer David Beckham attended the launch of Originals by Originals David Beckham by J. Bond launch that showed an exclusive preview of the SS10 in Milan, Italy yesterday.

Adidas Originals set the exclusive event at the iconic 10 Corso Como where for a limited time only they will be given an exclusive opportunity to check out and buy the collection before its worldwide launch on 1 February.

Now entering the 3rd season, Originals by Originals continues to bring together unique personalities who have each created a groundbreaking mini collection under one umbrella. Designers that have collabo-ed with the Originals by Originals collection are Jeremy Scott and Kazuki Kuraishi and currently still remain as partners in what is now their 2nd season with their latest installment with David Beckham and LA’s own James Bond from Undefeated.

For SS10 and FW10 David and James of UNDFTD continue to bring a luxury take on classic streetwear. Apparel, footwear and accessories reflect Beck’s personal style and celebrates the authenticity, creativity and originality that the Trefoil brand stands for. This 3-way trilaberation is a unique way to bring the idea of ObyO to life with a sportsman and credible style icon, well-established streetwear designer and the Originals sportswear brand for the streets all working together.

The ObyO David Beckham by James Bond Preview was launched at 20 January 2010. The worldwide release of ObyO David Beckham by J.Bond is on 1 February 2010. Check out more pix on our gallery!