News: Puma x Evisu

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Text Muna Noor
Images Puma / RSH

True Love Never Dies is the range of premium denim products made by cult Japanese denim label, Evisu and shored up by street styling sports brand, Puma. Nothing says forever like a tattoo and Puma and Evisu’s love affair is permanently etched in colour with the introduction of a sleek new line of tattooed denim with tone-on-tone Evisu brushstroke logo and sheen coating.

An embroidered heart tattoo adorns the pocket of her jeans, an embroidered dagger tattoo lines his watch pocket. Available women’s styles include boot cut, straight fit and cinch mini skirt; Men’s jeans are available in regular fit, slim fit, loose fit and boot cut; both in Worn Out, Black Tattoo and Rigid washes. Available exclusively at Puma Concept Stores in Pavilion KL and Gardens KL only priced from RM589 and above. Cross our hearts.