When we think of Madonna, we automatically tend to think “bag”. So when word got out on the streets that Madonna is the new face of Louis Vuitton’s Spring/Summer 2009 ad campaign, we at JUICE thought who would fit the bill better than the ‘Material Girl’ herself. Snarf.
Marc Jacobs handpicked the Grand Dame (she is getting on a bit) of Pop after he attended the pop star’s concert in Paris. The iconic pop star was paired with long time creative collaborator photographer Steven Meisel. Madge and Meisel share a long history dating way back in 1992 when he shot her forÂ the now cringeworthyÂ Sex book (she cavorts with Vanilla Ice, remember). Unlike Sex Louis Vuitton’s latest campaign snaps were shot in a smoky French cafÃ© type setting complete with wooden chairs and vinyl booths, even if it was actually shot in a Los Angeles restaurant. Well done,Â set director.
Many a time Madge’s projects have raised eyebrows. It seems like Madonna loves getting herself involved in work that makes her front-page material. Hence, no surprise that the edgy provocative photographs have drawn criticisms and attention. We for one have to wonder whether to focusÂ our attentionsÂ on Madonna’s bendy yoga poses, her Madgesty herself, her open legs, or the bags.
However we have to hand it to her. Madonna does succeed in realizing Marc Jacobs’ vision of the quintessential Parisian at the same time translating the eccentricity and elegance of the Louis Vuitton woman by adding a little charm of her own. And by charm, we don’t mean the open legs. Clad in the season’s beautiful structured coat and feathered skirts, ethnic inspired heels and animal motif chunky bangles, Madonna has brought out the ethnic theme of the collection’s slouchy and embossed leather bags. Time to go tribal, folks.
More Madge atÂ www.louisvuitton.com.