Levi’s Curves For Women

“I got it from my mama, I got it from my mama.” Here at JUICE we usually don’t see eye to eye with Will.I.Am but for once the Black Eyed Pea know what he’s singing about. Girls, time to celebrate what you have that the men don’t. We’re talking about your curves, or as Will would sing – lady lumps….

The Levi’s Red Tab Collection recently introduced Curves, a specially designed line of jeans and tops for girls who love to flaunt their feminine figures.

Launched at kitchen and bar, Twenty One on Changkat Bukit Bintang in the city, amid the supportive shouts of “I love you!” Jien played host and got the party started.
In a runway show, silhouettes helped emphasise those curvy outlines as models entered the catwalk from behind a screen and strutted down the runway in slim, straight and boot-cut jeans that placed plenty of emphasis on the female form.

Also present were celebrities Sazzy Falak, Sarah Lian, Ning Baizura, Aishah Sinclair and Miss Malaysia Universe 2008 Levy Li who all stole the limelight and worked it out for the photographers in their Levi’s best.

It was a real girly affair. Singer Atilia belted out Chaka Khan classic ‘I’m Every Woman’ and dedicated it to the womenfolk and the event ended with cocktails on the house and a selection of hors d’oeuvres.

The Levi’s Curves jean follows the shape of the body while maintaining an understated sexiness. The low-rise jeans also comes with a new round-top block that fits snugly on the butt and hips perfect for those curvy girls out there. Available in stretch and non-stretch versions, the jean’s contrasting loud orange and yellow details screams “vintage”.

The Levi’s Curves collection, along with the Levi’s Red Tab Spring/Summer 09 line will be available in all Levi’s stores from March onwards. For more info, log onto www.levi.com.my.