Listen up, fashionistas! There’s a new t-shirt label in town and they are in the hunt for 30 unique individuals to be their ambassadors of style. La Base has made their debut in MatÃ©riel as its first in-house label in January and it has pushed the humble tee into a style statement with its “pop-art interpretations of the cultural zeitgeist” says MatÃ©riel. But the best bit of news has yet to come: They are giving you a chance to be at the forefront to represent this exciting new label. Are you ready for it?
MatÃ©riel will be officially launching LA Base on 20 May 2010 in Material’s brand new space in Parkson Pavi but before this exciting event, first up MatÃ©riel will be holding auditions to find 30 of the freshest, and most stylish individuals to to represent the LA Base ‘Face to Phase’ campaign.
Says MatÃ©riel “The humble T-shirt’s rise from wardrobe staple to fashion icon has never more apparent with the success of LA Base. This popular label has been flying off shelves with prints that play musical influences and catchy graphics that will see hipsters clamoring for more”.Â In addition to being LA Base’s ‘Delegates of Style’ you future trendsetters will bag RM300 worth of MatÃ©riel shopping vouchers plus vouchers and goodies from Parkson, REN, RMK and A Cut Above.
Auditions details are below so don’t miss this change to be on the forefront of fashion’s new wave. Show em what you got, fashionistas!
Date: Wednesday, May 12, 2010
Venue: Parkson Pavilion KL, Level 4, Personal Shopper Area