Kittie Yiyi ‘Somewhere Over The Skittles’ SS16 Collection

Thirsty for JUICE content? Quench your cravings on our Instagram, TikTok and WhatsApp


Kittie Yiyi makes no attempt at keeping her committed relationship with rainbows a secret. Her love for vibrant colours translates across her entire branding — from her personal beauty looks to her label’s designs to its lookbooks — there’s not a smidgen of black to be found unless it’s the model’s hair and even then it’s a dark brown. Her SS16 collection entitled ‘Somewhere Over The Skittles’ — it would’ve cost too much to use the Wizard of Oz lyric everyone sings subconsciously each time a rainbow is in sight or mentioned in a sentence (like what you’re doing right now) — consists of twelve designs; from tailored jackets to evening dresses, Kittie has her smart-casual track covered. Besides the very obvious rainbow inspiration behind this body of work, the ’50s played a part in the process too. This is evident within the pleated skirts, longline blazers, and multicoloured stripes — think of it as a brighter wardrobe for Elaine Benes if broadcast networks created a present day version of her. There are also a few pieces in white to remind us of simplicity, though it’s far from clean. Instead, Kittie uses the white dresses as a canvas for brush strokes, unicorns, and other illustrations that are suited for a children’s book. This design choice was to emphasise Kittie’s playful style – after all, she refers to herself as “a girl that refuses to grow up.” Maybe it would do good for other local designers to stop growing up too; that mundane monochrome palette is getting tired already.

More photos below:




Price ranges from RM319 to RM699. Available here

Juice WhatsApp banner