Keds SS16 Collection


Keds is celebrating turning a century-old the best way a shoe brand knows how; churning out a collection that consists of sneakers, flats, slip-ons, and sandals. As a brand that puts women first since its inception, its prominent sources of inspiration for this collection were femininity and strength — key characteristics of Keds women. The key silhouettes to note here are the Champion Americana, Champion Teacup Jelly, and the Triple Colour Block — they look like creepers but are as comfortable as a pair of sneakers. In terms of colourways, Keds remains true to its roots by having most of the shoes painted in a coat of cobalt blue, followed by neutral hues like white, beige, and black. No brand can survive without having a little black in it. And of course, this is a feminine brand, so there are a few “Wow, those are bright/bold” pairs which feature the use of glitter, butterfly, snacks patterns (think hot dogs, pretzels, and pizza), and neon colours.

More photos below:




Our picks from the collection below:

Keds SS16 collection retails from RM139 to RM199, and will be available at selected Stadium, Studio R, Royal Sporting House, and LAB outlets from early January 2016 onwards. For more from Keds, click here