HUFmy’s objective for its editorials is to provoke a reaction from the audience. The retail brand does this through curating visuals that go beyond appearing similar to an average aesthetically pleasing photoset. For its latest editorial — ‘Conscious’ — HUFmy teamed with fine art photographer Bryzoid to create an editorial that captures various emotions in hopes of it resonating with its viewers’ consciousness. Hence the name, yes.
The feelings each photo is meant to represent includes nostalgia, intimacy, reflection, toying, and woven. The trick now would be for you to guess which emotion belongs to which photograph.
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