H&M’s Beauty Line is Launching in KL Soon and It’s Hella Affordable

H&M is synonymous with affordability and catering to a wide market — something that’s translated in its beauty line too. The fast-fashion’s Beauty range will be available in Avenue K, Lot 10, Sunway Pyramid, and 1 Utama in a week’s time from now, and to celebrate its launch, H&M will be offering discounts and various activities for customers to enjoy. Before we break that down for you, take a look at some of the products below — just a disclaimer though, the images below don’t reflect the brand’s entire inventory for the collection, there are plenty more shades and products that will be available for the Malaysian market (for the folks blessed by the melanin gods — don’t worry, H&M got us covered too!), but here’s what we can expect to see:

Lip slip (lipsticks, lipstick pencils, crayons), RM29.90 to RM49.90:


Eye care (eye shadows, eye pencils, eyebrow pencils, brushes), RM29.90 to RM39.90:


All about the face (custom colour drops, blushers, contour palettes, bronzers, foundations), RM49.90 to RM74.90:


Get a pedicure, get yo’ nails did (nail polishes), RM24.90:

If you plan to shop during the first week of its release, H&M have organised a 20% discount to shoppers who purchase 5 or more items from Thursday 14 September to Sunday 17 September ’17. On top of that, the brand will be setting up complimentary first-come-first served hand massages at its pop-up beauty parlour (Thursday and Friday, 12pm to 2pm; Saturday and Sunday, 2pm to 5pm) and customers who spend RM200 and above at its outlets at Lot 10 or Avenue K will be gifted with a special travel kit, while stocks last, of course. Get ready for cheaper alternatives for your makeup needs, we’ve tested a few products and they do not disappoint.

H&M Beauty launches Thursday 14 September ’17 at Avenue K, Lot 10, 1 Utama, and Sunway Pyramid. For more updates, follow H&M here.