This year, H&M Conscious Exclusive delves into the archives of the Musee des Arts Decoratifs in the Palais du Louvre, Paris for a collection inspired by the history of art and fashion, in conjunction with the museum’s Fashion Forward – Three Centuries of Fashion exhibition.
The H&M design team worked closely with the museum, in search of inspiration from its collections of centuries of fashion, and the works of artists such as Gustave Moreau. The outcome is a glamorous line of modern red carpet pieces, infused with tactile charm and historical aesthetic legacy; contemporary and sustainable pieces featuring details of the 18th century jacquards, 19th century French art, and Art Deco-inspired elements.
Key pieces include the dresses with varying silhouettes, breezy styles, and actual artwork imprints, such as the Jacquard Masterpiece Coat, and a plunging V-neck dress painted with Sandro Borticelli’s Three Graces art piece. These ‘artwork’ are paired harmoniously with accessories such as the black slippers sculpturally decorated with an organic silk satin bow, and large Art Deco statement earrings.
Bringing the idea of sustainability to a whole new level, the collection was produced in new innovative materials, such as beads and rhinestones made from recycled glass and Denimite, a material of recycled worn-out denim. Besides that, the collection is styled for a relaxed and delicate look, constructed with quality fabrics like organic silk, cotton, hemp, linen, and Tencel blends. While the Gustave Moreau influences can be seen in key recurring colours of white and vanilla tones, shimmering gold, ice blue, shades of gentle pink, and black.
H&M will be the exclusive sponsor of the upcoming exhibition at Musee des Arts Decoratifs, which will include selected pieces from the H&M archives, including one from the first H&M designer collaboration with Karl Lagerfeld in 2004, and one from the new Conscious Exclusive collection.
The H&M Conscious Exclusive 2016 Collection will be available at H&M @ Lot 10 on Thursday 7 April ’16, the same day as the Fashion Forward – Three Centuries of Fashion at Musee des Arts Decoratifs in Paris.