H&M Chinese New Year Campaign Collection

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The Chinese likes to ring in the Luna New Year with something new and something red – the redder, the better! So, to usher in this Spring Festival, a special Chinese New Year campaign collection by H&M has been made available exclusively in countries like China, Hong Kong, Singapore, and Malaysia – all in the reddest of reds you can find this season.

For the ladies, key pieces include playsuits, flared skirts and slouchy sweaters to create a relaxed yet stylish look. Sequins and lace add a touch of glamour, whereas accessories like peeptoe booties and clutches give the perfect festive accents. Men can look forward to modern essentials like blazers, shirts and chinos in vibrant red hues, as well as raglan sweaters, polo and varsity tees give that extra sporty casual vibe to your outfit.

Here are 10 of our favourites from the campaign collection:

The H&M Chinese New Year campaign collection will be available at all H&M outlets nationwide from this Friday, January 29 onwards.