Beauty is about to get even more affordable. H&M recently announced that it’d be launching its beauty range in Malaysia later this year. H&M’s Southeast Asia Country Manager, Fredrik Famm said, “At H&M, we see beauty as ‘fashion for your face’ and a natural part of completing a fashion look. H&M offers shoppers the latest trends and quality fashion while staying affordable, and the upcoming beauty range will continue to stay true to our mission.”
Consumers can take its word for it. Plans for now include releasing about 1,000 makeup (for eyes, lips, nail and concealers!), and body and hair products to cater to all skin types and personal styles. On top of its extensive cosmetic inventory, H&M Beauty will also include fragrances, styling products, and will introduce two additional subsidiaries such as its premium bodycare range and its ‘Concious’ line, which is its Ecocert-approved sustainable products — a brand that’s aware? Take all our money.
More photos below:
The exact date of the launch hasn’t been announced yet, but to keep up with any updates, follow H&M here.