GUESS 30th Anniversary Campaign Claudia Schiffer 2.0

Thirsty for JUICE content? Quench your cravings on our Instagram, TikTok and WhatsApp

Guess just turned 30 years old and commemorated by launching their latest ad campaign starring former GUESS model Claudia Schiffer, who at age 42 this year, proves to us that life is indeed unfair for us mere aging mortals. Where is the Fountain of Youth when you need it?

Since she was photographed as the face of Guess by Ellen Von Unwerth in 1989, Claudia has set the benchmark for those that followed her, embodying the Guess brand and the qualities a Guess women represents: confidence, elegance and oozing buckets of sex appeal. 23 years have passed and Claudia, photographer Ellen Von Unwerth and creative director Paul Marciano have teamed up once again for Guess’ 30 year milestone. Set in Sorrento, Italy, the campaign images capture Claudia’s fabulous journey around this magnificent city.

Sure, you could argue that Photoshop and overexposed lighting had a hand in this GUESS’ new campaign. That is a given, but even her current paparazzi photos prove, she’s still lookin’ mighty fine for her age. Now the real question is: How much virgin’s blood does she need to drink to retain her youth? We want in on the secret.

For more Guess related info, log on to We still haven’t found the fountain of youth yet but we’ll let you know if we do.



Juice WhatsApp banner