Fusing progressive design, leading functionality and aesthetics – adidas released the evolved AlphaBOUNCE Beyond, a silhouette designed for athletes who dominate the game. Built to enable athletes to break beyond their potential and experience limitless performance, the shoe will give its wearer comfort and power for maximum performance.
To celebrate the release of it, adidas Running has created the ‘Run The Game’ campaign, which challenges the Alpha athlete to incorporate more running in their exercise routine to gain a more competitive edge .
The second phase of the star-studded launch features adidas’ most elite athletes, including Real Madrid football player Gareth Bale, tennis number 1 and 2018 Australian Open champion Caroline Wozniacki, three-time US All-Star team basketball player Damian Lillard, Houston Rockets basketballer James Harden and All Blacks fly-half Beauden Barrett.
Wozniacki said, “Running is central to my movement and it’s what gives me the advantage when I compete. Through incorporating more running into my training off the court, I have seen the difference in my form on game day.”
“With the AlphaBOUNCE Beyond, I feel confident that I have trained in ways that will help me take control of the game when it matters most.”
Engineered for power, speed and conditioning, the shoe incorporates adidas’ most innovative technology and materials to provide three key benefits for athletes: fit, feel, and transition.
Run with power with the AlphaBOUNCE Beyond.
The shoe will retail at RM450 and is now available at www.adidas.com.my