Images Roshan Menon
Art Direction Rizki Maulana
Model Joe Tam
True to the entrepreneurial spirit of hip hop, beatsmith Emir Hermono has just taken the first move in merchandising his personal branding to beyond only music. Appropriately a collaboration with The Swagger Salon – whose founder, Shen, was an entrepreneurial hip hopper himself – the ‘Vibin’’ baseball cap comes in millennial pink with the line “Vibin’ next to you” embroidered on the front panel and album name (and title single) 3AM in Jakarta on the side panels. While only available in a single size, the 100% cotton cap is adjustable to fit all as it features a back strap and buckle. And of course, a Swagger Salon release wouldn’t be complete without a risqué lookbook; shot by Roshan Menon with art direction by frequent JUICE photographer Rizki Maulana, it fittingly features a lonesome figure – lit by neon pink lights – dead-eyed in bed, awaiting that 3am call. A remix version of ‘3AM in Jakarta’ by alextbh is also released to coincide with the cap, listen to it here.
Browse through the lookbook below:
… and product shots below: