Diet Prada is the Daring Fashion Duo Who Call Out Major Fashion Brands on Their Expensive Knockoffs

By Nur M. Nazri  •  05 Jan 2018 in Spotlight

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In the world of fashion, sometimes what we see is what we get, and knowing how the world of fashion works, they can be cutthroat at times or outright offensive. Hence why many people within the industry might be too scared or oblivious to raise their voices on them when it’s due. However, one Instagram account had the balls to call out on many high-end brands and their superficial antics, especially their thing with stealing ideas from young designers. They go by the handle Diet Prada.

They have been dubbed as “fashion police” and “the most important fashion critic of today,” but they remained anonymous for quiet a while, until The Fashion Law let that cat out of the bag on this one. The snarky, outspoken, and definitely witty duo behind the shadiest fashion Instagram account are Tony Liu and Lindsey Schuyler.

Beginning as a low-key shade platform that these two share to call out on the copy-cats of the fashion industry, like Gucci, JW Anderson, Victoria Secret, and many more, over the years since they started back in 2014, they’ve received a huge following of celebrities and brands. Namely Rihanna, Naomi Campbell, Kendall Jenner, and a whole lot more.

Here’s a list of posts that will definitely have your jaw dropping at their call outs. Make way for tea!

Like many trends, the high-fashion giant ugly white sneaker can probably be traced back to @rafsimons, who debuted the white Trailrunner for SS15 as part of his collaboration with @adidas. It slept quietly (or in a colorful iteration) until January of this year when Demna Gvasalia put it on the runway for both @balenciaga and @vetements_official FW17 collections.  @gucci hit the note that following May for their Cruise 18 show.  Yeezy, @louisvuitton and a million others figure in there somewhere after.  Are you exhausted of this trend yet or can’t get enough? #balenciaga #gucci #rafsimons #adidas #yeezy #louisvuitton

A post shared by Diet Prada ™ (@diet_prada) on Nov 28, 2017 at 11:18am PST

“Hey, baby, do those legs go all the way up? Why, yes, they do.” @anthonyvaccarello’s @ysl inspired by Pierre Bergé, and great Aunt “Legs-Go-All-The- Way-Up” Griffin #ysl #saintlaurent #anthonyvaccarello #vaccarello #familyguy #petergriffin #TLL #totallylookslike #legsgoallthewayup #stupid #cartoon #funny #fashion #runway #model #lightenupitstuesday #pierreberge #sethmcfarlane #meme #ootd #wiwt #dietprada

A post shared by Diet Prada ™ (@diet_prada) on Sep 27, 2017 at 7:59am PDT

Along with their bravery comes several expected reactions from the noted brands who they’ve namedropped, and it’s surprising how they managed to gain more goodness out of it. When Diet Prada called out Gucci for explicitly copying Harlem tailor and designer Dapper Dan for their 2018 resort collection, two unexpected things happened: first, Gucci started making business with Dapper Dan, and second, Diet Prada took over Gucci’s Instagram Stories during their Spring 2018 fashion show. Aside from that, their popularity has also given them exclusive invites to exclusive fashion shows and even some debuts of the latest collections.

OK You can all stop messaging me about it now Thanks to @veryadvanced for first bringing it to light. I’m really glad this is gaining traction and bringing attention to the crap @gucci is trying to pull #guccicruise18 #ripoff #fashionhistory #dapperdan #harlem #hiphop #appropriation #misappropriation #reappropriation #luxurygoods #luxury #streetwear #couture #dianedixon #olympian #gucci #louisvuitton #monogram #ootd #wiwt #dietprada

A post shared by Diet Prada ™ (@diet_prada) on May 30, 2017 at 11:21am PDT

Two months before this show, @tz_terrencezhou sent these portfolio images to @viktor_and_rolf in an internship application. The heads were created in collaboration with @mermaidboobs for his oversized, reimagined garments. To see this work show up at couture week so soon after is a nightmare for a young designer. Is it coincidence or another case of a big designer preying on the talent of someone new, since it’s so often gotten away with? #dietpradadetectives #terrencezhou #parsons #mfa #csm #centralsaintmartins #csmfashion #designer #knockoff #pfw #couture #aw17 #coutureaw17 #viktorandrolf #viktorrolf #flowerbomb #oversized #avantgarde #theater #dollhead #plasticsugery #doll #art #model #wiwt #ootd #dietprada

A post shared by Diet Prada ™ (@diet_prada) on Jul 9, 2017 at 12:13pm PDT

Selena, LOVE the new look but… ! #brideofchucky #selenagomez #selenators #coach

A post shared by Diet Prada ™ (@diet_prada) on Nov 22, 2017 at 2:59pm PST

Last December, Diet Prada also called out a brand closer to home, Singapore’s Exhibit Store.

Singapore brand @exhibitstore ‘s AW17 collection was a tour de force of referential looks from the Paris runways. When you have access to front row and showrooms…why not? #exhibitstore #singaporefashion #singaporefashionweek #alexandermcqueen #mcqueen #loewe #jonathananderson #louisvuitton #nicolasghesquiere #paris #parisfashionweek #copycat #knockoff #dietprada #ootd #wiwt

A post shared by Diet Prada ™ (@diet_prada) on Dec 6, 2017 at 6:05am PST

Those are just a glimpse of their snarky posts. As their following grows (currently 205k followers), they shed light upon rising social issues within the fashion industry itself as well by covering stories of sexual harassment and abuse within the modelling industries, showing support towards LGBTQ community, and more. Aside from raising awareness, they also praise or give credit when it’s a deserved one. For example, applauding model Alek Wek, a South Sudanese-British model, who was featured on the cover of Vogue Ukraine for their January 2018 issue, making her the first successful fashion model with dark skin and sub-Saharan features to land on the cover.

Congratulations to the iconic @msalekwek for landing her first solo Vogue cover after 20+ years in the business.  As the first major black model who did not conform to typical Eurocentric beauty standards, the three January 2018 covers are a long overdue, but significant milestone.  Bravo! : @alexandersaladrigas

A post shared by Diet Prada ™ (@diet_prada) on Dec 19, 2017 at 3:40pm PST

For all the fashionistas out there, if you haven’t followed Diet Prada yet, you should. Get in on their latest, shadiest posts for your daily dose of reality within the seemingly glamorous world of fashion.

Follow Diet Prada here.