Inspired equally by urban planning, architecture, and natural phenomena, Deerupt holds the grid as its central design principle – a contemporary take on adidas heritage realised in a radically new look.
At once minimalist and bold, the silhouette looks to the archive for its grid design inspiration, while debuting new profile that remains undeniably adidas.
The sneaker was initially featured in adidas running silhouettes in the 80s and once a key feature on the New York runner and Marathon Training shoe. Today, the grid design is pushed to envelope the entire shoe. When warped to exaggerated proportions and injected with electric colourways, the grid is transformed into a bold visual motif for today.
The shoe guarantees the wearer with the highest degree of fit by locking the foot into the shoes, creating a supportive compression and the result: a shoe that conforms to its wearer.
With a meld of two iconic adidas tone: Solar Red and Bluebird, Deerupt launches in the hero colourway Solar Bird.
Designed with a strong sense of visual identity – simple authenticity that provides maximum impact.
The Deerupt drops worldwide on 22nd March, 2018 and retails at RM500. It will be available at all adidas Originals Malaysia, and its official website.