Bright Idea, Adidas Originals!

I was really excited to get Adidas Originals’ Fall/Winter 09 Lookbook. And it has more than lived up to expectation. The latest line from the iconic 3-stripes brand is off the hook and judging by the collection, it will also be flying off the shelves. The collection continues the brand’s 60th anniversary celebration and come tomorrow it will also be helping JUICE to celebrate our 7th anniversary. You’ll get a peak at the line at tomorrow’s catwalk run, styled and coordinated by illKid aka Ethan, but all next week JUICEonline will be dropping more snaps of the complete line. For now check these neon-inspired threads and treads to whet your appetite for our Future So Bright party.


For a brand that has been around for a whole 60, Adidas Originals’ rich heritage and evolvement from a sportswear brand to world dominating lifestyle player is showing up a range with something for everyone. Besides a holistic offering of classic and beloved sneaker and track top styles and a highlight theme honouring the stripes look, consumers can expect freshness and exciting collaborations connecting the brand’s iconic history and involvement in music with today’s needs of streetwear.

More on that in another post. For now siatiate your visual senses on these here snaps from the line. We’ve picked out the boldest and the brightest items to get you inspired or the party. Remember it’s shades and neon colours.

The Fall/Winter 2009 Adidas Originals collection is out at stores now having started retailing in July 2009 and is available in Adidas Originals stores, selected adidas Sport Performance Stores as well as selected premium wholesalers. JUICE’s celebrates its 7th birthday tomorrow Friday 31 July, 9pm at Euphoria, Ministry Of Sound in Sunway. Register for entry here.