Be a Sophisticated Urban Woman with H&M Studio AW17
Drawing inspiration from the energy and creativity of New York City, H&M’s upcoming Studio collection for AW17 is bringing together the street and sophistication for a collection that reflects the needs and wants of the modern woman. Combining playful and edgy graffiti prints with a tiny dose of menswear, the entire line is balanced out by the tailored cuts and feminine silhouette ensuring every piece is as flattering as it is charming. Soft dresses and frills unexpectedly go along well together with the collection’s sharp outerwear that also includes knits with prints, while the refined colour palette comes in handy so you can mix the pieces together with what’s already present in your wardrobe.
H&M Studio AW17 understands the demands of the city’s busy girl, so statement pieces, versatile separates, and durable fabrics play an important role to promote that fearless attitude every woman should have when dressed up. Wool, satin, chiffon, jacquards, and stretch twill make up the collection’s main fabrics, intertwined with details like contrast stitching and ruched seams that help give each garment superb quality for when you’re out and about.
“This collection is all about tailoring, enhancing the female silhouette. While there are ultra-feminine details, we’ve combined them with street or punk influences for a hard-edged yet sophisticated result,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.
Take your pick from some of the key pieces below:
The H&M Studio AW17 Women’s Collection will be available at H&M Lot 10 from 14 September ’17.
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