Usually, most brands launch their seasonal collection through a showcase with models parading down the runway in the season’s best items. Banana Republic chooses to do things differently by introducing their new Spring 2011 line through a short film trailer!
Entitled Journey in Style, the short film trailer brings the print campaign to life and is a first for the brand who aims to engage its customers through a variety of media. Drawing inspiration from its heritage of exploration, travel and an aspirational American road trip, the film features models journeying in style with the best of spring fashion from Banana Republic amidst the stunning backdrop of the Vasquez Rocks of Southern California.
The models reflected Banana Republic’s spirit as they embodied the vibrant energy of friends ready for wherever the journey may take them and thus, beautifully illustrated Banana Republic’s products that is emotional, modern, effortless and full of style.
Watch the trailer below and check out the new collection.
Banana Republic is available at Suria KLCC and The Gardens. For more info, log on to http://bananarepublic.gap.com.