Audi Fashion Festival (SG) – Greyhound S/S11

Thai brand, Greyhound always brings something new to the table while keeping their aesthetics distinctively their own with each collection. Whether it’s the clean streamline cuts, the creative detailing (designer Bhanu Inkawat was, after all, in advertising before pursuing a career in fashion) or even the structured silhouettes, there are always little tell-tale signs to look out for. Something only a true Greyhound fan can sniff out.

Their Spring/Summer ’11 collection was recently showcased at Audi Fashion Festival. Besides having a show that got fashion tails wagging, the collection was nothing short of creative and exciting. The runway was decorated in white nets that fell from railings hung from the rooftop of the makeshift tent – dividing the audience who would otherwise be facing each other awkwardly. The models walked out with features like monocles, oversized breast pockets on dresses and macramé peace signs shrugs, to a slow tempo. My fingers were going trigger happy – for once I could snap details of the clothes without having to adjust my shutter speed. I even managed to capture the embroidered figures (the creative details I spoke of earlier) on pants and sleeves.

Greyhound is available in Tangs Pavilion. You can check out their website or for more pictures go to

Images Sueann Chong