adidas ZX SS14: A Cycle That Doesn’t Tire

source: adidas

Classics are essentially the snake eating its own tail, an Ouroboros sans the morality tale of repetition fatigue. This is why great fiction is often time repeated, fashion motifs recur every new decade, and popular series of kicks come in seasonal cycles – we simply demand that they are to be immortalised. For good reasons, we can’t imagine the streetwear scene without the adidas ZX series.

Having debuted since 1984, the model has seen many redesigns and add-ons to its original template. The current SS14 iteration is a perfect mix of past, present, and future, retaining the ZX’s celebrated shape while updating it to modern taste. This new collection features an even bolder infusion of tropical neon and a rich, earthy colour palette.

adidas Originals uses a combination of polyester mesh and polypag foam for the brand new adidas ZX700′s uppers with synthetic suede on the reinforcement panels. Style wise, the ZX700 features a bold two-tone colourway contrasted with the three-stripe mark, heel-tab and midsole accents, and the introduction of reflective inserts on the heel and toebox to this SS14 season.

Meanwhile, the adidas ZX750 continues this season’s focus on adidas running shoes of yesteryear. With its modern touches, the ZX750 is bound to make a splash with an aggressive style, sophisticated leather build, eye-catching colours and slightly jagged sole that shouts out for attention no matter where style and fitness beckons.

The ZX700 and ZX750 retail at MYR340 for both men and women. The range can be found at the following adidas Originals Concept Stores:
• adidas Originals Midvalley (Ground Floor)
• adidas Originals Pavilion (Level 4)
• adidas Originals KLCC (Level 3)
• adidas Originals Berjaya Times Square (Ground Floor)
• adidas Originals 1 Borneo

Also available in stores are the ZX100, ZX630, ZX710, ZX8000 and ZX850 at all adidas Originals Concept Stores and select stockists across Malaysia.