Adidas x Stella Mccartney SS10 Unveiled On Film
The award-winning adidas by Stella McCartney collection are conquering uncharted territory by continuing to re-define and challenge traditional sport silhouettes by introducing Triathlon and Cycling to the distinctive functional fashion range. To celebrate, the Triathlon and Cycling range was launched in an exclusive film premier at the SS10 showroom at London Fashion Week and went online on 11 January 2010.
Stella McCartney comments “This collection continues to be a great success, and I’m very excited to introduce Triathlon and Cycling as new categories. I’m always trying to push myself and this new collection has everything you need in sports today: it is sleek, stylish and super sporty! Technically, both new sports are exciting, they are very personal yet still competitive, and they combine both a city and country experience which is very important to me.”
One main film and four inspiring, energetic short films all featuring model Anouck Lepere who showcase key looks from the SS10 collection and to coincide with the retail launch it went live in January 2010. The Triathlon film features the sleek and sexy high-performance Tri Performance Swimsuit made from shiny finish functional polyamide and featuring beautiful feminine details with seductive sheer fabric in a deep V shape through the chest and the back.
The Cycling execution showcases the new Performance Zip Tee in white with a vibrant zebra print graphic and unique feminine rouched sleeves, the Performance Padded Tight in navy blue plus the glove, cap and the Imbris shoe.
The Gym Studio film presents the unique Denim Print Tight features a faded black denim all-over print, the Sleeveless Hoodie with giant pockets in blush red, the Burn Out tee in running white and the high-performance Intus Gym shoe using sustainable upper materials. The Running film features the eye-catching metallic, shiny look Image Jacket in pool blue, the Crop Gilet in black, the Baselayer Tight in pool blue and the new Galbinata featuring a vibrant all-over zebra print upper on a lightstrike track inspired bottom.
Alongside this season’s new Triathlon, Cycling, Running and Gym Studio collections, the range continues to offer new styles in Tennis, Swim, Golf, Cover Ups and Gym Yoga, Gym Dance.
The SS10 collection goes retail in around 583 stores in January 2010 worldwide. Watch the videos at here. Check out the SS10 collection in our gallery!