Hate all you want, but this season, all eyes are on the #ThereWillBeHaters campaign for their new football boot range, featuring football personalities that you would love to hate – or hate to love: Real Madrid CF wingers Gareth Bale and James Rodriguez, and striker Karim Benzema, as well as FC Barcelona’s striker Luis Suarez.
Four of adidas’ football icons — f50, Predator, Nitrocharge and 11Pro — get a facelift for this new campaign, donned in the latest adidas technology that ensures you a “haters'” performance when you step out on the field, and make no apology in doing so!
Following its 20th anniversary last year, the iconic adidas Predator now comes with super soft upper that provides all the benefits of leather and synthetic. The 3d engineered SL rubber zones and gel pod give you an optimal grip on the ball every time the transparent outsole makes contact, and an enhanced capability for precision passing.
The “perfect suit” is just about to get even more perfect. The adidas 11Pro now comes with a skeleton in the heel and forefoot that offers a better fit and increased stability. It all-new outsole also features a comfort frame that distributes pressure across the shoe, while the new small studs provide the perfect ground penetration to go with the leather upper of ultra-comfort fit for optimum control.
Worn by the most prolific players in the world of football, the adidas adizero f50 is now available in a new revolutionary design at includes a “ghost” graphic, sleek red colour, and new three stripes branding — all in the name of bragging rights on the pitch! A 3D dribbletex layer on the upper also means better speed in dribbling come rain or shine, and the outsole is redesigned with a new grip texture and stud configuration with a second level of traction on the forefoot base.
And last but definitely not the least, the adidas Nitrocharge has been re-energised with an energy-sling positioning, and an increased area of protection pads and protection mesh for that unrivalled stability.
The new adidas #ThereWillBeHaters football boot range will be available at all adidas Concept Stores located at KLCC, Pavilion KL, The Gardens, Empire Subang and Paradigm Mall from February 3 onwards.