On Friday 15 January, global streetwear icon adidas Originals has launched a unique collaboration with one of the world’s best known and loved brand marks: STAR WARSâ„¢. This stellar Spring/Summer 2010 collection fuses iconic STAR WARSâ„¢ characters and scenes with classic adidas Originals footwear and apparel silhouettes. It all went intergalactic here in KL on Sunday 17 January. We’re digging the AT-AT and Tie-FighterÂ sneaks!
This collaboration between adidas Originals and Lucasfilm Ltd. “has been an exciting process,” according to Ben Pruess, adidas Originals VP of Product Marketing. “To work with Lucasfilm in bringing a timeless story to life on our products is great. Like adidas Originals, the STAR WARSâ„¢ brand has a long and rich history of being a leader, leaving an indelible mark on pop culture. For fans of the films, sneaker heads or those that love fun and fresh designs, the collection gives you the chance to find the force or join the dark side.”
Inspired by the galactic saga, the STAR WARSâ„¢ collection consists of limited edition as well as mass distribution footwear, apparel and accessories for men, women and kids.Â Classic adidas Originals track tops and several legendary sneaker styles are represented with characters and scenes from the epic saga in reinterpreted versions.
Expect to see Darth Vader and Stormtrooper graphics on select iconic Originals styles. Other key STAR WARSâ„¢ characters and memorable moments from the films will also be represented in innovative, cool ways.
The collaboration will also include a Fall/Winter 2010 line with an exciting new assortment of footwear and apparel. The Spring/Summer 2010 STAR WARSâ„¢ collection is available at adidas Originals Concept stores and participating distributor outlets.
Get yours atÂ adidas Originals Concept Stores atÂ KLCC, Mid Valley, Pavilion in KL; the adidas Originals Concept Stores at Center Point and 1 Borneo inÂ Kota Kinbalu; and at Sole WhatÂ at The Gardens in Mid Valley City KL. More at www.adidas.com.