adidas Originals by Mary Katrantzou FW14 collection

By Celeste Goh • 28 Nov 2014 in Runway

Thirsty for JUICE content? Quench your cravings on our Instagram, TikTok and WhatsApp

Micro prints are magnified into macros when adidas Originals turn to the ‘Queen of Prints’ Mary Katrantzou for a collaborative collection that’s adorned in the designer’s immersive designs of bold and often subversive graphics, with architectural shapes and the latest technologies.

This collection zooms in – like, literally – on the expansive adidas archive of iconic footwear, starting from the track shoes worn by medal winners way back in the ‘70s and ‘80s, re-contextualised to Katrantzou’s visual language defined by the outsoles, laces, and pop icons of the adidas running shoes.

The apparel exudes femininity as Katrantzou emphasises on the female form with taut and technical silhouettes streamlined close to the body. An exaggerated coat dress is constructed using neoprene panels of ultramarine and coral flashes, creating a sharp silhouette with adidas’ iconic Trefoil logo as its ‘printspiration’. The “go faster” A-line mini dress of tricot fabric texture features a super-sized print of sporty lacing, drawing parallels between women’s essentials of two very different eras: the sneaker and the corset.

Besides the key pieces, a uniform utilitarian aesthetic can be seen for the other apparel pieces from the capsule collection, poised in Katrantzou’s vivid colour palettes and exceptional sense of pattern: acidic and electric hues of orange and pink fuse with aquatic green and deep cobalt, while juxtaposing with shades of graphite grey and marble.

When it comes to the footwear, it’s a dizzy games of ‘shoe-ception’, as the ZX5000 places the actual sole design of the adidas iconic running shoe with molded silicon and distinctive metal spikes – on its soft suede upper itself! Besides that, the Equipment Racer is covered in a laced up floral pattern, with a deconstructed mesh and textile upper with a clear glitter outsole.