In the spirit of celebrating our independence from the lovely English administration some 59 years ago, three homegrown brands in both the retail and F&B industry — Third Culture, Pantun Pins, and Softsrve — teamed together to churn out a collaborative effort that displays its patriotism using their respective products as proof. Together, they’ve produced a limited number of pins, t-shirts, and flavoured ice cream that are guaranteed to satisfy everyone’s retail and food cravings.
The design foundation used for this project is based on Softsrve’s bawdy tagline “All things are soft, before it gets hard,” a phrase that is replicated onto pins and the patch on Third Culture’s t-shirts. Pantun has also created three pins inspired by Softsrve’s popular flavours – Cereal Milk, Pink Lemonade, and most recently, Banana Milk – which have been distributed to all of its outlets. So, if you’d like to collect all three, you’d have to visit each venue. Food-wise, Softsrve created a banana milk soft serve flavour that customers have the option of complementing it with chocolate crumble, caramel sauce, or popping candy. Hungry? Us too! We’ll let the photos do the talking now, check them out below:
The apparels, pins, and limited edition flavours are available from now until Friday 21 October ’16 at all Softsrve outlets (Damansara Uptown, Sri Petaling, and its latest venture in Ampang Point, which will be opened after the 16th of this month). The ice cream retails from RM10 to RM13 (depending on the topping) while the pins are sold at RM25 and the t-shirts are priced at RM55. For more information, follow Third Culture here.