Fred’s Arrival
Bring out the red carpet! High street tennis-inspired brand Fred Perry finally opens it’s first store in KL. The flagship store will open its doors in April 2010 in KLCC.
It all began when championship tennis player Fred Perry started his own line of polo tees in the 40s. When the 50s came along, the brand became famous with the Mod movement but that was only the beginning. Decades after, the Fred Perry brand became synonymous with British street fashion and music up til today.
Fred Perry’s first stand-alone concept store will span approx 1380 sq feet and will house the Fred Perry Authentic line of apparel and accessories, a collection of sporty, casual pieces that “exude the iconic understated coolness of the brand” states Lacoste.
The very first Fred Perry concept store will be located at 112A/B, 1st Floor, Suria KLCC, Kuala Lumpur City Centre, 50088 Kuala Lumpur, Malaysia.
