5 Minutes With Irene See of Chic Yamada

Not only does local label Chic Yamada have gorgeous clothes, the owner cum designer Irene See is just as lovely! JUICE took some time to ask her about the simpler things in life.

Chic Yamada is… a high street fashion brand. We love the “out of box” translation of lifestyle into fashion. We love putting all elements together to be translated into fashion.

If I wasn’t doing fashion, I would be… a criminal lawyer and psychologist in the day and a hippie in the night.

Before Chic Yamada, there was… there was just a lady who loves fashion, art and rights.

I hate… playing safe, comfort zones and mascots (it freaks me out) LOL!

I secretly love to… wear polka dot and neon coloured clothes and imagine myself hosting a travel show that is over the head…

If my life was a song, it would be… ‘The Scientist’ by Coldplay

Which celebrity would you like to wear Chic Yamada?
I would love Kate Moss to wear it. Her versatility, her creativity in street fashion and her indie yet commercial personality is a perfect mix for Chic Yamada designs and brand positioning.

What do you usually sing in the shower?
Hmm.. La la la la la…. Anything cheesy…

What did you eat for brekkie?
Coffee and my “oxygen”.

Irene See’s dreamy clothes are just a click away at www.chicyamada.com