Started by a group of designers in 1994, 2% (Two Percent) is one of Hong Kong’s hottest highstreet labels, specialising in recreating Japan’s hottest styles. Recently, the label branched out by adding a more mature and sophisticated line called +-xÃ· followed by 2 more brands, a unisex line called th: and a more quirky line called ODF (ondognfriends) that was launched at Bridge8 in Shanghai.
Text Miranda Yeoh + Sharon Koo Images Sharon Koo
Themed Disco Diva, 2%’s latest collection incorporates mesh and metal while special washing treatments for dyes and asymmetrical cuts to give it that extra unique edge. For its SS10 collection, one of HK’s most popular models/celebs Angelababy represented the label for the third time, while the show was hosted by Japanese model-actress-singer Asami Imajuku, who is also a designer for one of 2%’s labels.
Get fashion savvy at www.2percenthk.com.