Keep the Classics With the Superga x Alexa Chung Shoe Collection

Let’s ditch the dad shoes trend, and keep it classy with these iconic Italian trainers shall we?

With a successful collaboration back in 2011, the duo is back at it again to give you exactly what you need. British fashion designer, model and TV presenter Alexa Chung – who is known for her sharp style of Parisian chic mixed with New York edge – has returned to design her own footwear range for Superga’s Spring Summer 2018 collection.

This time around, Alexa keeps the signature silhouette of Superga but amps it up with a classy and rock ‘n’ roll twist. She adds in different textures like varnish, satin, cotton and terry towel in the colours white, burgundy and sky blue to create her own version of the classic 2750 (equipped with a personalised Alexa Chung logo), and mules.

Check out the five timeless models down below:

Superga 2292 Cotw in Off White – RM 359.90, Eur 35 – 40

Superga 2294 Cotw in Off White – RM 359.90, Eur 35 – 40

Superga 2491 in Terry Black and Off White – RM 389.90, Eur 35 – 40


Superga 2492 Satin Blue and Green Fern – RM 419.90, Eur 35 – 40

Superga 2750 Varnish Black and Off White – RM 419.90, Eur 35 – 40

“My mother wore Superga’s when I was growing up so for me they’ve always been a classic shoe and something I have incorporated into my daily wardrobe for years now. It has been wonderful to return to this brand as a designer working on a collaboration for this season because in the past Superga were one of the first companies to let me art direct a campaign for them. It feels a lot like coming home,” said Alexa.

Watch the video below to know more about the collection:

 

The whole collection will be launching on 15 March ’18 at Superga, Suria KLCC and online