Tough Jeans SS09

Thirsty for JUICE content? Quench your cravings on our Instagram, TikTok and WhatsApp

Can never leave home without your favourite pair of jeans? Well we can’t either, and when you can find one that fits your every fashion requirements and curves, it’s eternal love! Just recently, JUICE has found itself back in to the grasps of faded denim and washout jeans right after watching hot models parade them on the Tough Jeans spring summer 09 catwalk show. And we’ve not only stopped at jeans but have moved on to mini-skirts, not pants, 3-quarters, and everything else we can lay our hands on.

This season is all about 3D cut, darker and rusty denim colours, leather finishes and rough silhouettes. Time to get edgy! It also cranks up so much energy and zest in their latest collection, which boasts lots of loud, splashy and vibrant shades for all to wear. Inspired by rock and roll elements of the 50s and 60s, and even the R&B culture of the Afro-American society, this collection is ready to get dirty!

See more by checkin’ out their store at Lot LG316A, Lower Ground Floor Oval at 1 Utama Shopping Centre (New Wing) or by logging onto

Images Jessica Tan