Jeremy Scott’s Pop Up

There’s a dope new pop up store in London. Located at 6 Newburgh Street, it’s a Jeremy Scott this takeover for his latest Adidas ObyO line for AW09. This is the 2nd season in which the LA-based designer has collaborated with adidas Originals ObyO. It is incredibly special for Jeremy Scott too as this will be the 1st season in which he shows at London Fashion Week!

This pop up store at #6, which was only recently opened on September 18 has been transformed into a bespoke environment where you can view and buy the complete Jeremy Scott/ObyO AW09 collection as well as some SS09 highlights.

There are only 4 more days to hit the Pop Up up! It closes September 28, so if you’re around London, this is a must see. It opens Monday through Saturday from 10.30am to 6.30am and on Sunday from 1pm to 5.30pm.

Jeremy Scott talks about the store and more in the vid below. Then head over to to check out more goodness.